This year's T.A.I. Advertising Grand Prix winners were honoured at a festive awards ceremony at the Hilton Vienna on 13 April 2018. Saalfelden Leogang impressed twice and was honoured with silver in both categories - jury and audience. Last year, the holiday region's new website went online, impressing visitors with its innovative tools and creative design.
Together with the digital agency elements, a holistic concept was developed in 2017 that brings the Saalfelden Leogang holiday region, Leoganger Bergbahnen, Bikepark Leogang and the Saalfelden Jazz Festival together and unites their interests. www.saalfelden-leogang.com, www.jazzsaalfelden.com and www.bikepark-leogang.com - 3 portals that are maintained and displayed centrally in one system. Topics are thus presented in a structured and, above all, simplified manner - making maintenance much easier. Pimcore, the system behind it, is crucial for the flexible and simple handling of any data. The responsive web design is based on the region's high-contrast offering. This is also reflected in the greatly reduced navigation levels. Customised landing pages provide the right content for visitors, which are generated via the holiday wizard. Thanks to this tool, the desired holiday season, fellow travellers and preferred activities can be defined quickly and easily. Guests then receive customised holiday suggestions. Booking accommodation is seamless and very user-friendly directly on the website. The centralised live information provides users with a quick overview of classic areas such as weather, webcams and open facilities. Other features such as the social media wall, brochure orders, a personal watch list, the integration of Outdooractive tour maps or the event calendar round off the entire spectrum.
Marco Pointner, Managing Director of Saalfelden Leogang Touristik, is delighted: "The T.A.I. Advertising Grand Prix is recognised as the world's toughest and fairest competition for tourism advertising media thanks to the inclusion of the public in the voting, in addition to an expert jury. We are very proud to have won two "Signum Laudis" medals in this competition. The silver medals are confirmation for us that we are on the right track and we are delighted to have successfully initiated the digital future of our Saalfelden Leogang region together with the elements agency."
The popular holiday region Saalfelden Leogang and the digital agency elements were already honoured last year for the new website. They also won silver in the annual creative competition "Annual Multimedia Award".
