Jochen Schweizer and Saalfelden Leogang on the same wave

Under the motto "experience further", holidaymakers and guests benefit from the advantages of the two contrasting tourist destinations. The aim is to show customers the mutual special features and thus create a guest exchange. 

With the Jochen Schweizer Arena in Taufkirchen near Munich, the adventure entrepreneur offers a tourist highlight that is attractive for both active visitors and spectators with the Schweizer's Kitchen restaurant and experiences such as body flying and indoor surfing. This is exactly what characterizes the Saalfelden Leogang tourist region: active skiing or hiking is just as popular as being a spectator at the Bike World Cup. 

The focus of the cooperation between Saalfelden Leogang Touristik and the Jochen Schweizer Arena is both the on-site experience and the experience on the way to the respective destination. This takes active leisure activities in an urban and natural environment to the next level. A special focus within the cooperation is on the six Saalfelden Leogang hotels (Brandlhof, Forsthofgut, Mama Thresl, Puradies, Ritzenhof, Rupertus) and the Leogang mountain railroads.

"Saalfelden Leogang and the Jochen Schweizer Arena have something in common, which is also reflected in the partnership: The focus is on the experience. Through our joint cooperation, we want to show people the advantages of the respective destination and thus expand the possibilities for active leisure activities," says Jochen Schweizer, founder and Active Chairman of the eponymous group of companies. 

From travel to gastronomy

In culinary terms, the Saalfelden Leogang region is already represented in the Jochen Schweizer Arena. For the Jochen Schweizer Arena Burger, for example, meat from the Leoganger Weideochsen is used. In the future, further integrations are planned on the menu of Schweizer's Kitchen, the main restaurant of the Jochen Schweizer Arena. In addition, there will be joint travel packages in which the hotel partners will also be integrated. 

Marco Pointner, Managing Director of Saalfelden Leogang Touristik GmbH, is enthusiastic: "This premium partnership with the Jochen Schweizer Arena in Munich will allow us to positively boost the Saalfelden Leogang brand in the long term. In addition, we are deliberately focusing our communication on Bavaria, an extremely important German federal state for us, in order to reach our target group with pinpoint accuracy. Arena guests can identify with our tourism themes such as biking, hiking, skiing and Nordic sports and taste our regional products in the local restaurants in the arena."

In addition to the tourism director, Kornel Grundner, Managing Director of Leoganger Bergbahnen, is also delighted: "Leoganger Bergbahnen and Jochen Schweizer have a long-standing partnership with the Flying Fox XXL, which is known far beyond the borders. We are delighted to be able to further expand this partnership and hope for more great projects in the future."

About the Jochen Schweizer Group

The aim of the Jochen Schweizer Group is to inspire people with experiences. The Jochen Schweizer brand is synonymous with the experience and is a pioneer in the digitalization of the leisure and adventure industry. The webshop at jochen-schweizer.de serves customers as a source of inspiration and search for thousands of different experiences worldwide. It offers experiences as gifts and for experiencing yourself in various forms such as the experience box, the experience voucher or the experience ticket with real-time scheduling. The products are also available in over 40 of its own stores and from more than 5,000 retail partners in Germany, Austria and soon also in Switzerland. Corporate customers can find experience-based solutions for emotional employee and customer loyalty at jochen-schweizer-corporate.de. These include coaching, corporate events as well as incentive programs and unique events to showcase brands and products.

Jochen Schweizer is also developing and building new adventure destinations, such as the Jochen Schweizer Arena in the south of Munich, which opened in March 2017, and the Surf Arena in the Mall of Switzerland in Lucerne. The Group also includes the adventure travel provider Hip Trips and Spontacts, the leading leisure community in Germany and Switzerland. The group of companies currently employs more than 550 people. The umbrella company is Jochen Schweizer Holding GmbH. The managing directors are Jochen Schweizer, CEO, Michael Kiesl, Florian Herschke, Jan Denecken and Wolfgang Langmeier. Further information about the group can be found at www.jochen-schweizer.de.

About Saalfelden Leogang

Saalfelden Leogang in Salzburg's Pinzgau region is the most contrasting vacation region in the Alps. Between limestone giants and gentle grassy mountains, between rurality and urbanity, between tradition and innovation: the unique combination of the vacation town of Saalfelden and the vacation village of Leogang offers a wide range of experiences for the whole family. The region records more than 940,000 overnight stays every year. Saalfelden Leogang is particularly popular for its wide range of winter sports, from downhill and cross-country skiing to ski jumping and winter hiking. In summer, the hiking trails, climbing facilities, mountain bike trails and the legendary bike park are particularly popular. The energetic offer is rounded off by numerous cultural events such as the International Jazz Festival or the ALM:KULTUR series. Further information: www.saalfelden-leogang.com