Around a fortnight ago, the idyllic Maureralm at 1,170 metres above sea level in Leogang became a fashion hotspot.
Part of Lena Hoschek's new collection was staged in the middle of the Leoganger Steinberge mountains. Lena Hoschek is one of Austria's best-known designers and had her new collection photographed by Susanne Gapp, a photographer from Saalfelden. The designer dresses were presented by Servus TV presenter Conny Bürgler. The photo shoot was a completely new experience for the Pinzgau native: ‘Normally I only take set photos for the Servus TV filming of the Heimatleuchten, Musikantenstammtisch and Hoagascht series. Modelling for an entire day for a photo shoot was new for me. It was exciting, fun but also exhausting.’
Four dresses from the new spring/summer collection ‘Antoinette's Garden’ were photographed. The eccentric aesthetics of the 18th century and the call for a return to nature inspired Lena Hoschek to create a collection that is characterised by coquetry, sophistication and refinement in the spirit of this era. The new collection is already available online and in the Lena Hoschek stores.
The Maureralm was the ideal place to present the feminine dresses. Photographer Susanne Gapp has already shot on the Maureralm several times and knows the most beautiful spots and best lighting conditions. Hair & make-up artist Elena Schachl provided the perfect styling.
Designer/Dresses: Lena Hoschek
Model: Conny Bürgler (Servus TV presenter)
Photographer: Susanne Gapp
Hair & Make-Up: Elena Schachl
Location: Maureralm Leogang
