The region was honoured with the international award for the magazine ‘Kontraste’
The winners of the international Mercury Excellence Award 2018/2019 have been announced. The Saalfelden Leogang Tourist Board received an award in the ‘Special Projects’ category for its print magazine ‘Kontraste’. The twelve-page magazine, designed in collaboration with ikp Salzburg, is sent to the region's stakeholders once a year. As a contribution to a positive attitude towards tourism, it brings locals and businesses closer to the added value of tourism for the region and thus creates a basis of trust. ‘When making important strategic decisions, we always take the interests of residents and businesses into account - and we want to communicate this. The ‘contrasts’ have proven to be an effective tool here,’ says Marco Pointner, Managing Director of Saalfelden Leogang Touristik GmbH.
The Mercury Excellence Award is an international competition that has been honouring outstanding achievements in professional corporate communications since 1987. Every year, a jury of over 100 advertising experts and creatives from all over the world selects the winners from around 1,000 submitted magazines.
