This time there was the “Signum Laudis” medal in bronze for the coloring book for children.
After the Saalfelden Leogang Tourismik was the overall winner at the T.A.I. Werbung Grand Prix last year with the Kristall Award in the category "TV- and radio spot", an expert jury decided this year on the next medal for the local ideas-smith. In the category "Posters, advertisements, cooperation campaigns and other promotional materials from all areas of tourism & gastronomy", the bronze medal was awarded for the children's book "Colouring and Puzzles".
Basic values in conjunction with the region prepared child-friendly
“A book for different age groups with varied tasks, motives and information” – this is how project manager Thomas Wurzinger explains the idea behind the book. The result is a print work that links contemporary topics – such as sustainability – with the contrasting Saalfelden Leogang region and conveys exciting, playful and varied information. “Our focus was on regional products, agriculture, handling grazing animals and how to respect one’s borders in nature,” Wurzinger continued. But also the Saalfelden Jazz Festival and Nordic sports found a place in the coloring book.
The colouring book is aimed at three to nine-year-olds, was printed in Saalfelden and implemented in cooperation with the agency Kirchner & Kirchner. It is available free of charge at the tourist offices in Leogang and Saalfelden as well as at the establishments in the region.
