It has recently become available from the Saalfelden Leogang Tourist Office. On 158 pages, the new year-round magazine presents the best of nature, experiences for young and old, cultural offerings and insider tips. The reading material is rounded off with authentic stories from the locals and pictures that awaken a longing for mountains and holidays.
‘Holidays in the mountains’ evokes associations that could not be better fulfilled than here in Saalfelden Leogang: impressive mountain panoramas of the Leoganger Steinberge and the Steinerne Meer, world-class winter sports and the unique Epic Bikepark Leogang in summer, picturesque panoramic trails, extraordinary hikes and cultural highlights. In addition, there are numerous Alpine pastures with excellent Austrian home cooking, a variety of toque-awarded restaurants - honoured by Gault-Millau - and a creative top-class hotel industry that offers incomparable guest experiences. However, it is the locals who make Saalfelden Leogang so unique - their natural hospitality, which stems from a deep, inner contentment. This is partly due to the picturesque beauty of the surrounding nature and partly because the valley's 3,200-year history as a mining centre has significantly shaped its culture. And the local organic farming in Saalfelden Leogang also shows what sustainable management can look like. The new magazine is an expression of this.
Marco Pointner, Managing Director of Saalfelden Leogang Touristik, is delighted: ‘The new magazine gives an insight into how the beauty of the mountains can be celebrated here in a unique way. Exciting personalities are brought before the curtain and our leading products are perfectly showcased. Saalfelden Leogang offers beautiful nature and exciting activities/events all year round. The region is constantly developing in terms of quality and innovation and is now one of the most important tourist destinations in Austria. This result is only possible because the various service partners in the region pull together. Following the further development of our public image in recent years, it was now also time to work on our printed materials and we are delighted that our new magazine has already been so well received. The magazine inspires locals and guests alike.’
In collaboration with Nectar & Pulse, a creative agency from Berlin with Austrian roots, the new product has been in the making for a year and a half. Christian and Tanja Roos from Nectar & Pulse have already launched numerous travel guides with the title ‘Glücklich in...’ (Happy in...) together with the Süddeutsche Zeitung and are also publishers of an online magazine with a heart. Christian & Tanja Roos are delighted about the collaboration: ‘Saalfelden Leogang has long been one of our favourite regions. For us, it is one of the most beautiful places of longing when it comes to the famous ‘holiday in the Austrian mountains’. We have seen many parts of the world, but this particular region offers a breathtaking slice of what many people fly to faraway countries for. Also in relation to current issues such as the climate crisis and coronavirus, it may become more important to look inwards again, to be grateful and humble for what life offers. Innovative tourism regions in particular can make a major contribution to this. And so we are delighted to have worked together with those responsible for the region on such a great travel guide and to now hold the hot-off-the-press copy in our hands.’
